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Daring goals

Do Macedonian companies know what they want?

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4 Mins read
In 2017, the speaker at the FMCG Summit in Skopje was Zenel Batagelj – director of the research agency “Valicon”, which for…

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Daring goals

From scratch...

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3 Mins read
So far, we have all accepted the fact that this year is abnormal, to say the least. This strong argument brought 1001…
Curious gamesDaring goals

The making of Allegra

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3 Mins read
The development of a completely new brand is a great challenge and responsibility, but also joy, because we have the opportunity to…
Knowledge bank

Sellers are from Mars, marketers are from Venus, and they are spinning the Earth together

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3 Mins read
Successful companies are organizations where corporate culture and brand presentation are made in a unified and recognizable tone and with a synchronized…
Knowledge bank

You never get a second chance to make the first impression!

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2 Mins read
What is the first picture that you have when a company is mentioned? You decide to start a company with a complete…
Curious games

Creative
Procrastination

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4 Mins read
In an effort to write my first blog entry ever titled “Creative Procrastination” I needed to set my own deadline, since there…
Curious games

Advertising in time of Corona

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4 Mins read
How brands should(n’t) communicate The past period has been a huge challenge for companies, not only in terms of organizing their operations…
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